Outer London Airbnb Market Analysis: Havering, Bexley and Sutton
In this comprehensive Outer London Airbnb Market Analysis, we explore the distinctive characteristics and market dynamics of three key boroughs: Havering, Bexley, and Sutton. Each of these boroughs offers a unique experience for Airbnb travelers and hosts, ranging from serene suburban retreats to historical gems, catering to a diverse range of preferences and needs.
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Havering: The Suburban Retreat
Havering, situated on the outskirts of Greater London, serves as an idyllic suburban retreat for those seeking respite from the bustling city life. This borough, known for its charming blend of rural landscapes and urban convenience, is increasingly popular among Airbnb travelers, particularly families and groups looking for a peaceful, homely environment.
Natural Beauty and Outdoor Activities
Havering stands out for its abundant green spaces and parks, with Havering Country Park being a prime attraction. This expansive park offers a mix of ancient woodland and open grassland, providing a perfect setting for nature walks, cycling, and picnics. It’s an ideal spot for families and outdoor enthusiasts who can enjoy the tranquility and natural beauty it offers.
Rich Historical Heritage
Havering is also steeped in history, evident in its historic sites like the Upminster Windmill and the 17th-century Langtons House. These landmarks not only add to the borough’s aesthetic charm but also offer a glimpse into its rich past. Visitors interested in history and architecture find these sites particularly appealing, adding a cultural dimension to their stay.
Family-Friendly Environment
The demand for Airbnb accommodations in Havering is notably high among families. This is attributed to the borough’s safe, family-friendly atmosphere and the availability of spacious properties. Havering’s residential areas often feature larger homes with gardens, making them ideal for families or groups needing extra space and a more relaxed environment.
Community and Culinary Delights
Havering’s community feel is reflected in its local markets, quaint shops, and friendly cafes and restaurants. The culinary scene is diverse, offering everything from traditional British pubs to international cuisine, catering to a variety of tastes and preferences. This community-centric atmosphere makes visitors feel at home and is a significant draw for those seeking a more authentic suburban experience.
Accessibility to Central London
Despite its suburban character, Havering boasts excellent transport links to central London, making it a convenient base for travelers wanting to explore the capital while staying away from the hustle and bustle. The balance of accessibility and seclusion makes Havering an attractive choice for tourists who wish to experience both the urban energy of London and the peacefulness of suburban life.
Outer London Airbnb Market Analysis: Havering
Havering, known for its suburban tranquility and family-friendly atmosphere, presents an intriguing picture in the Airbnb market. This analysis explores key metrics such as average daily rates, occupancy rates, total listings, and revenue to provide a detailed understanding of its market dynamics.
- Average Daily Rate (ADR): £121.3
- Maximum Daily Rate: October £146
- Occupancy Rate: 51%
- Maximum Occupancy in December (Dec): 58%
- Total Available Listings: 375
- Average Annual Revenue: £22.7K
- Maximum Monthly Revenue: October £1,900
- Revenue Per Available Room (RevPAR): £68.4
- Weekend RevPAR: £139
- Best Performing Month: October
- Market Score: 40
- Average Home Values: £439,193
Average Daily and Maximum Rates
In Havering, the average daily rate of £121.3 signifies a solid market position, reflecting the borough’s appeal as a suburban retreat. The rates peak significantly in the autumn months of September and October, indicating a seasonal preference due to the area’s natural beauty during these months or local events.
Occupancy Rates and Trends
The overall occupancy rate in Havering is 51%, with a peak in December at 58%. This suggests a consistent demand throughout the year with a slight increase during the winter holiday season, influenced by family gatherings and festive activities.
Total Listings and Average Revenue
With 375 listings, Havering’s Airbnb market is moderately competitive. The average annual revenue for Airbnb hosts in this borough is £22.7K, a respectable figure that underscores the market’s potential, particularly considering its suburban nature. The highest revenue is recorded in October, aligning with the peak in daily rates.
Revenue Per Available Room (RevPAR) and Weekend Performance
The RevPAR of £68.4 in Havering indicates a steady earning potential for Airbnb hosts. The increase in Weekend RevPAR to £139 highlights the borough’s popularity for weekend getaways, likely appealing to those seeking a short suburban break.
Peak Performance and Market Score
October emerges as the best-performing month, possibly due to its autumnal charm and outdoor activities that attract visitors. The market score of 40 reflects a market with potential for growth, especially in attracting guests looking for a suburban experience near London.
Home Values in the Area
The average home value in Havering is £439,193, indicating a market with relatively accessible property investments compared to central London. This value is significant for potential Airbnb hosts considering the investment cost against the revenue potential in the borough.
The Airbnb market in Havering offers a stable and promising environment for hosts. Its appeal lies in providing a suburban retreat with access to green spaces and a family-friendly atmosphere. The market shows consistent demand with potential for growth, especially during specific peak months. For Airbnb hosts, Havering presents an opportunity to cater to families and those seeking a peaceful stay near London, balancing investment in property with the prospect of reasonable returns.
Bexley: The Affordable Historical Gem
Bexley, situated in the southeastern part of London, emerges as an affordable historical gem, appealing to a diverse range of visitors. Known for its rich history and relatively lower accommodation costs, Bexley presents a compelling option for travelers who are keen on exploring London’s heritage without the steep price tag of central locations.
Rich Historical Tapestry
Bexley’s historical significance is one of its most attractive features. Hall Place and Gardens, a stunning Tudor mansion with beautifully landscaped gardens, stands as a testament to the borough’s rich past. This historical site, along with others like the Red House, the former home of the Arts and Crafts movement founder William Morris, offers visitors a glimpse into different eras of English history. These sites are not only a magnet for history enthusiasts but also provide a picturesque backdrop for leisurely walks and cultural exploration.
Cultural Diversity and Culinary Scene
Bexley’s diverse cultural makeup is reflected in its culinary offerings. The borough boasts a variety of restaurants and cafes that serve a wide range of cuisines, from traditional English dishes to international flavors. This diversity adds to the appeal of Bexley, providing visitors with a chance to indulge in different culinary experiences without venturing far from their accommodations.
Green Spaces and Leisure Activities
Besides historical sites, Bexley is endowed with numerous parks and open spaces, like Danson Park and Lesnes Abbey Woods. These green spaces offer opportunities for outdoor activities such as hiking, picnicking, and boating, making Bexley an appealing destination for families and nature lovers.
Convenient Access to Central London
Despite its suburban feel, Bexley enjoys good transport links to central London. This accessibility allows visitors to easily explore the city’s major attractions while enjoying a more relaxed and cost-effective stay in Bexley.
Outer London Airbnb Market Analysis: Bexley
Bexley, recognized for its historical charm and affordability, presents a distinctive profile in the Airbnb market. This analysis utilizes key metrics like average daily rates, occupancy rates, total listings, and revenue to offer a thorough understanding of the Airbnb landscape in Bexley.
- Average Daily Rate (ADR): £100.1
- Maximum Daily Rate: August £119
- Occupancy Rate: 48%
- Maximum Occupancy in July: 57%
- Total Available Listings: 353
- Average Annual Revenue: £17.6K
- Maximum Monthly Revenue: July and August £1,500
- Revenue Per Available Room (RevPAR): £53.4
- Weekend RevPAR: £118
- Best Performing Month: July
- Market Score: 23
- Average Home Values: £434,792
Average Daily and Maximum Rates
The average daily rate of £100.1 in Bexley reflects its position as an affordable option within the London area. The rates peak in the summer months, particularly in June and August, suggesting that this period is particularly appealing to visitors, likely due to the borough’s historical attractions and pleasant summer weather.
Occupancy Rates and Trends
Bexley’s overall occupancy rate is modest at 48%, with a peak in July reaching 57%. This increase during the summer indicates a seasonal preference among travelers, driven by leisure travel and family holidays during the school break.
Total Listings and Average Revenue
With 353 listings, the Airbnb market in Bexley is relatively competitive but not oversaturated. The average annual revenue for hosts is £17.6K, which, while not as high as in more central London boroughs, is still significant, especially considering the lower property costs in Bexley.
Revenue Per Available Room (RevPAR) and Weekend Performance
The RevPAR stands at £53.4, indicating a consistent earning potential for Airbnb hosts in Bexley. The notable increase in Weekend RevPAR to £118 suggests that the borough is a popular choice for weekend getaways, likely attracting visitors with its blend of historical sites and suburban tranquility.
Peak Performance and Market Score
July emerges as the best-performing month, aligning with the trend of higher occupancy and revenue during the summer. The market score of 23 indicates room for growth and development in the Airbnb market, potentially attracting more hosts and visitors.
Home Values in the Area
The average home value in Bexley is £434,792, which is relatively reasonable by London standards. This price point makes the borough an accessible market for potential Airbnb hosts looking to invest in properties.
The Airbnb market in Bexley offers a viable option for hosts targeting budget-conscious travelers and those interested in historical and suburban experiences. Its summer season, particularly July and August, presents the highest revenue potential, coinciding with the peak in occupancy rates. For Airbnb hosts, Bexley represents an opportunity to cater to a niche market seeking affordable stays combined with historical allure, all within reach of central London.
Sutton: The Quiet Suburban Oasis
Sutton, located in the southern part of Greater London, epitomizes the essence of a quiet suburban oasis, offering a tranquil respite for those seeking to escape the hustle and bustle of city life. Renowned for its laid-back atmosphere and scenic beauty, this borough is a haven for visitors who yearn for a peaceful stay immersed in nature.
Abundance of Green Spaces
One of Sutton’s most captivating features is its wealth of green spaces and nature reserves. Oaks Park, a notable example, is a vast area of beautiful landscaped grounds that was once part of a great country estate. It provides a perfect backdrop for leisurely walks, picnics, and various outdoor activities, making it a favorite among families and nature enthusiasts. Additionally, the park hosts a variety of events throughout the year, adding to its appeal as a community and recreational hub.
Historical and Cultural Attractions
Beyond its natural beauty, Sutton is also home to several historical and cultural attractions. The borough’s rich history is reflected in sites like Whitehall Historic House, a Tudor period house that offers a glimpse into the local heritage. The Honeywood Museum, set in an attractive park by the picturesque Carshalton Ponds, is another cultural gem that enriches the visitor experience in Sutton.
Community Spirit and Local Amenities
Sutton’s strong community spirit is evident in its friendly neighborhoods, local markets, and a range of cafes and restaurants that cater to varied tastes. This sense of community, combined with the availability of local amenities, contributes to Sutton’s reputation as a comfortable and convenient place to stay.
Ideal for Families and Tranquility Seekers
The borough’s quiet streets, good schools, and family-friendly parks make it particularly appealing to families and those seeking a tranquil environment. Sutton’s suburban setting, free from the intense pace of central London, offers a more relaxed lifestyle that is highly valued by visitors and residents alike.
Accessibility to Central London
Despite its suburban character, Sutton is not isolated from the excitement of central London. The borough enjoys excellent transport links, including regular train services, making it easy for visitors to access the city’s major attractions while enjoying the peace and serenity of a suburban setting.
Outer London Airbnb Market Analysis: Sutton
Sutton, known for its serene suburban charm and appealing natural landscapes, presents a distinct profile in the Airbnb market. This analysis explores important metrics such as average daily rates, occupancy rates, total listings, and revenue to offer a comprehensive understanding of the Airbnb landscape in Sutton.
- Average Daily Rate (ADR): £83.9
- Maximum Daily Rate: April and August £93, July £95
- Occupancy Rate: 58%
- Maximum Occupancy in July: 66%
- Total Available Listings: 271
- Average Annual Revenue: £17.8K
- Maximum Monthly Revenue: July (Jul): £1,400
- Revenue Per Available Room (RevPAR): £52.8
- Weekend RevPAR: £95
- Best Performing Month: July
- Market Score: 46
- Average Home Values: £499,105
Average Daily and Maximum Rates
Sutton’s average daily rate of £83.9 is reflective of its position as a budget-friendly option within the London area. The rates peak in the summer months, especially in July, suggesting a seasonal preference among visitors, likely due to the borough’s green spaces and the general appeal of suburban settings during warmer weather.
Occupancy Rates and Trends
The overall occupancy rate in Sutton is moderate at 58%, with a peak in July reaching 66%. This indicates a steady demand, particularly during the summer months, driven by families and leisure travelers seeking a quieter, more relaxed vacation experience.
Total Listings and Average Revenue
With 271 listings, Sutton’s Airbnb market is relatively less saturated compared to more central London boroughs. The average annual revenue for hosts is £17.8K, a respectable figure that highlights the borough’s potential as a suburban retreat. The highest revenue is recorded in July, aligning with the peak in occupancy rates.
Revenue Per Available Room (RevPAR) and Weekend Performance
The RevPAR in Sutton stands at £52.8, suggesting a consistent earning potential for Airbnb hosts. The notable increase in Weekend RevPAR to £95 points towards the popularity of Sutton for weekend getaways, likely attracting visitors with its tranquil environment and proximity to London.
Peak Performance and Market Score
July emerges as the best performing month, which may be attributed to the favorable weather and the appeal of Sutton’s outdoor spaces during this time. The market score of 46 indicates a balanced market with potential for growth, especially in attracting guests looking for a suburban experience within the London region.
Home Values in the Area
The average home value in Sutton is £499,105, positioning it as a market with moderately priced property investments, especially in comparison to central London. This price point can be attractive for potential Airbnb hosts considering investing in properties in the area.
The Airbnb market in Sutton offers a viable option for hosts targeting guests who prefer a peaceful suburban setting. Its appeal during the summer season, particularly in July, offers the highest revenue potential, coinciding with the peak in occupancy rates. For Airbnb hosts, Sutton represents an opportunity to cater to a market seeking affordable, tranquil stays near London, balancing the investment in property with reasonable returns.
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Conclusion
In conclusion, our Outer London Airbnb market analysis of Havering, Bexley, and Sutton reveals a diverse range of offerings within Outer London. Havering stands out as a suburban retreat with its lush parks and historical sites, appealing to families and those seeking a balance between urban accessibility and rural tranquility. Bexley, as an affordable historical gem, attracts budget-conscious travelers and history enthusiasts, offering a rich cultural experience amidst scenic beauty. Sutton, characterized as a quiet suburban oasis, is ideal for those seeking peace and nature with its abundance of green spaces and community-focused environment. Each borough presents unique opportunities for Airbnb hosts to cater to distinct visitor preferences, from serene suburban stays to enriching historical explorations, showcasing the varied potential of London’s outer boroughs in the Airbnb market.
