To increase the number of bookings you need to promote your Airbnb listing. Effective promotions ensure that people are aware of your listing. Promotions attract potential guests and persuade them to book your property. Once you have listed your property it’s time to promote and gain profit. With promotion comes a greater number of bookings, which in turn leads to higher profits.
Promotion is a way to inform the world about your listing in a unique manner. Every host should promote their listing outside Airbnb as well to gain more exposure. Promotion should not be boring and similar to the rest of ads. Your promotion techniques should be unique. A person scrolling through your promotion should be attracted by it and ready to plan a trip just to stay at your place. The power of promotion is inevitable and you can use it for your benefits. Let’s discover a few methods to promote your Airbnb listing effectively.
How to manage multiple accounts on Airbnb read here.
Use social media
Social media provides you multiple platforms to easily promote your Airbnb listing. You can open your account and start promoting by uploading interesting posts about your listing. It’s the easiest and cheapest way to promote your listing. But you have to remember that competition is fierce on social media. It’s very difficult to attract people to your posts there. For ensuring more traffic to your listing you have to ensure traffic to your social media accounts.
You have to plan out social media marketing techniques wisely. Your posts should be unique and intriguing. To attract more viewers you can share stories. You can share the beautiful story of your property and the startling story described by the guests. Request your guests to share the memorable moments they spent at your property and tell the world why your property is special.
Use traditional ways to promote your Airbnb listing
In today’s digital world, traditional methods are beneficial for effective promotions. Imagine a person uploading an invitation on social media while another personally invites you to attend their event. Which one will you attend? The majority will go to the latter because the nature of personal invitation is priceless. Similarly, you can persuade people to come and stay at your property by distributing business cards and flyers. Whenever you travel be sure to pack a deck of business cards with you.
Print out creative flyers and ask the local stores and restaurants to distribute them and promote your listing. Hardcopies may be old fashioned, but they are still effective. People visiting those local tourist spots will know where to find a nice place to stay. People whom you invited personally will consider booking your property when they travel to your City.
Always expand your network
Networking is vital for business progress. You should participate in vacation rental communities and strengthen your network. Spread the word about your listings to the world through other hosts. You will help promote their listing and they will help promote your Airbnb listing. For effective promotions, it’s important to maintain a strong and resourceful network.
Reach out to the bloggers and journalists
Try approaching the lifestyle bloggers and journalists. You can offer them a free stay at your place in return for putting out the review for your listing. Your potential guests might be following these bloggers and journalists. A review by them will offer publicity to your listing and it will lead to an increased number of bookings.
Ensure that local tourism sites know about you
When someone plans to travel, they tend to check the tourism sites as a reliable source. If the local tourism sites mention your listing then your credibility will be increased and people will likely trust and book your listing. Tourism sites provide exposure to your property and help you effectively promote your Airbnb listing.
Special offers as ways to promote your Airbnb listing.
It’s a classic technique to retain old clients and attract new ones through them. You can offer a special discount for the second stay of a guest to attract them to book your listing again. You can also provide offers for referring to friends and colleagues. A discount always attracts guests. Airbnb is about affordable travel plans and an additional discount will add the cherry on top.
While following the above-mentioned methods remember to stay unique. Your promotion will stand out among the thousand other promotions only when you will showcase your special identity. Always keep in mind your target customers and then promote your Airbnb listing. Promote to make sure your voice is heard by your potential guests. You can also use a unique and catchy URL to redirect to your Airbnb listing.